Print Materials and Direct Mail Marketing
Annual Reports
Annual reports are your chance to tell your story, build trust, and show supporters exactly why your work matters. I work directly with staff and leadership to dig into the real accomplishments and momentum behind the numbers, then turn it into clear, compelling writing that stakeholders actually want to read. I partner with graphic designers to bring it all to life in a report that is sharp, easy to navigate, and hard to ignore.
Acquisition Mailings: Letter
Keeping your current supporters engaged is critical, but growing your base is just as important. I use data to find the right high-performing lists for exchanges and write sharp, targeted letters that introduce your brand, spark interest, and bring new people into the fold.
Acquisition Mailings: Self-Mailer
Some lists perform better with highly visual mailings. I work with graphic designers to create self-mailer acquisitions that make organizations stand out.
Membership Mailings
One of your best assets is your mailing list, and it deserves more than generic blasts. I create timely mailings that tap into the issues your members care about most. Every appeal I write is urgent, personal, and focused on showing supporters how their membership powers real action. It’s not about talking at people, it’s about making them feel seen, needed, and ready to stand with you.
Brochures
A well organized brochure is the perfect introduction to your brand. Done well, they capture the attention of potential new supporters, provide detailed but easy to read summaries, and are versatile. I write language for brochures and informational packets, and collaborate with graphic designers to bring words to life.